Publisher prints mag using HIV+ blood

Vienna-based men's magazine Vangardist has printed its entire Spring issue using ink containing HIV-positive blood.

Part of a bold new campaign to reignite conversation about the virus, which has allegedly seen an 80 per cent increase in the last decade, the provocative edition comes sealed in a clear plastic pouch that represents the stigma surrounding HIV/AIDS.

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Julia Sagar
Editor-in-chief retail

Julia is editor-in-chief, retail at Future Ltd, where she works in e-commerce across a number of consumer lifestyle brands. A former editor of design website Creative Bloq, she’s also worked on a variety of print titles, and was part of the team that launched consumer tech website TechRadar. She's been writing about art, design and technology for over 15 years.