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WATCH THIS! Cadbury's Olympic Sponsorship Stings

With the Olympics coming to a close this weekend, we've seen our fair share of Olympic-themed advertising. Some have been good, some have been awful, and some have been brilliant including this offering from chocolate pioneers Cabury's.

The stunning advert was created by design agency Publicis Dublin (opens in new tab), with direction and design in the capable hands of Shane Griffin. Shane delved into the Softimage ICE for the particle effects and physics simulation, adding Olympic motion capture animation whilst taking in Quayola and Memo Akten's 'Forms (opens in new tab)' piece. He directed the motion capture shoot with Oxford's Audiomotion (opens in new tab).

I should cocoa

Peter Greene worked as the producer, Dan O'Neill as Art Director, with Ronan Nulty acting as Creative Director. The 3D animation was created by Will Sharkey whilst 3D support came from Simon Burke, Corman Kelly and Sam Boyd.

The result of all this hard work and attention to detail is an explosion of glitter and crystal with impressive geometrical and swirling shapes in the wake of one of the most memorable games to date.

What's been your favourite Olympics advertising campaign and why? Let us know your thoughts in the comments box below!

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of six full-time members of staff: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, and Staff Writer Amelia Bamsey, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq. 

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