Are ad agencies lowering the calibre of designers?

In today's interactive landscape there are a great number of roles for designers. However, regardless of rank and specialty there are two distinct camps that visual designers fall into: marketing and product. A great way to differentiate between the two is to think about how the designer spends their days: are they designing a company's application (product) or the materials enticing customers to engage with that application (marketing)?

I have worked in both camps and am fascinated with the discrepancy between the two in terms of the work required to present new ideas. Advertising agencies, which typically specialise in marketing design, are not creating designers of the same calibre as smaller product shops. The negative effects are widespread across the talent pool and designers who could once work anywhere are having greater difficulty remaining desirable to both sides.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.