Words: Paul Wyatt (opens in new tab)
A lovely experiment in colour and image making, Moving Print Lab (opens in new tab) simulates on a website what happens when a red, green and blue film is moved across a specially processed image in the real world.
This site showcases the 'moving print technology' first seen in the Pikopiko advertising insert in Japan's Asahi Shimbun (opens in new tab) newspaper, which commemorated 100 years of the Yoshimoto talent agency. It also offers you the chance to create your own 'moving print'.
Because of a clever arrangement of the three different coloured dots, when the film is moved across it, the underlying image will appear to move. This phenomenon allows for many variants of visual image making, and it’s also pretty gosh darn cool as well. (Although take care if your eyes are of a sensitive disposition.)
“We chose Flash CS6 (opens in new tab) in order to reproduce a sense of the film (in the real world) more fluently, and we were able to create a pseudo-representation on paper,” says Asako Nakano of Dentsu Design Ninja (opens in new tab), the agency that developed Moving Print Lab’s technology.
The website was created by Dentsu in colloboration with Kappuku inc. (opens in new tab) and BIRDMAN (opens in new tab). Watch the video below to find out more.
This showcase was originally published in .net magazine (opens in new tab) issue 233.
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