The power of negative reviews

Zack King, community manager at independent marketing agency RPM, argues that negative reviews are an opportunity that businesses must embrace, for if they don’t, they may lose control completely

The vast and continuous expansion of social media platforms has given consumers abundant opportunity to voice their opinion; both good and bad. This freedom of speech has made the public so powerful, it has shifted the entire relationship between brand and consumer and for this very reason, businesses are weary of embracing social media. Negative feedback can be seen to damage business; couple this with a consumers’ free reign to express themselves, and brands feel out of control over preventing the complaint going public. But brands aren’t so out of control as they might think. Instead of brushing negative reviews under the carpet, brands should proactively and transparently address complaints via social media, turning these negatives into a serious positive.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.