The secrets of a successful newsletter design

Email newsletters may not be the sexiest or newest topic in web design. But they're still a massively useful way to spread your message, promote your product and get people visiting your site. Getting them right can be the key to a successful project; getting them wrong can be hugely counterproductive. So how do you strike that perfect balance between enticing and informative? How you push your message without seeming pushy? And how do you ensure your carefully crafted newsletter isn't perceived as that dreaded word, 'spam'?

In this feature we'll address these questions with reference to a campaign We Love created to celebrate its third birthday (view it at and hopefully give some insights into how to run a successful email marketing project, from idea conception to final coding flourishes.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.