Animation, in web design terms, has grown up. It's no longer a bit of window dressing for your site, shiny but ultimately worthless. Instead it's becoming a vital tool in user experience (opens in new tab) design, and used well it can guide users and help a site function intuitively.
Sarah Drasner will be discussing animation at Generate San Francisco (opens in new tab) this month. In her talk, Intricate SVG animations (opens in new tab), she'll be demonstrating just how versatile SVG animations can be, from practical uses such as data visualisation to more creative applications. If you feel that animation is a missing part of your skillset then this session will be a real eye-opener.(opens in new tab)
In advance of Sarah's session, here's her talk from Generate New York back in April. Entitled Functional Animation (opens in new tab), it's a great introduction to the potential of animation in modern web and UX design. In it she points out that our brains are trained to respond most intently to movement, and so animation can play an important role in user experience; however, it's very easy to overdo it.
Get your animation right and it can make your site a whole lot more intuitive for users; get it wrong and, well, we all remember Flash, right? So watch this session for some pointers on how to get it right; with plenty of use cases, from both design and technical implementation standpoints, it's an essential guide to successfully deploying animation online.
If you want to know more about web animation but can't make it to San Francisco, don't worry because it's also covered at Generate Sydney and London later in the year. At Generate Sydney (opens in new tab) on 5 September, Val Head will discuss motion in design systems (opens in new tab), covering guidelines for designing animation that fits your brand, making animation part of your design process, and documenting your animation decisions in your style guide for future use: all the things you need to make web animation work for you and your team.
And at Generate London (opens in new tab) on 22 September, Cennydd Bowles will explore the potential of sound as well as animation. In his session, All singing, all dancing (opens in new tab), he'll show you how simple music theory can help communicate mood and function, and explore how motion and sound together can help bring life and clarity to the things you make.
To find out more about these talks – plus all the other insightful and inspiring sessions and workshops on offer at all three events – head over the Generate site.