6 food illustration tips from the experts

There’s a special art to illustrating food. Because you’re not just trying to please the eye and grab people’s attention: you’re ideally trying to engage their senses and make their tastebuds tingle.

"Food is such an emotive subject," says Caz Hildebrand, creative partner at Here Design, who has worked on multiple food books for Nigella Lawson, Yotam Ottelenghi, Oliver Rowe, and her own books including The Geometry of Pasta and An Anarchy of Chillies. "Pretty much everyone has a response to images depicting food, but not everyone will feel the same way."

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Tom May

Tom May is an award-winning journalist and editor specialising in design, photography and technology. Author of the Amazon #1 bestseller Great TED Talks: Creativity, published by Pavilion Books, Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine. Today, he is a regular contributor to Creative Bloq and its sister sites Digital Camera World, T3.com and Tech Radar. He also writes for Creative Boom and works on content marketing projects.