Graphic designFeature

The designer's guide to the Golden Ratio

The Golden Ratio is something every designer should know about. We'll explain what it is and how you can use it.

There's a common mathematical ratio found in nature that can be used to create pleasing, natural looking compositions in your design work. We call it the Golden Ratio, although it's also known as the Golden Mean, The Golden Section, or the Greek letter Phi.

In this article, we'll explain what it is, how you can use it, and point to some great resources for further inspiration and study...

What is the Golden Ratio?

Based on the Fibonacci Sequence (which you may remember from either your school mathematics lessons or Dan Brown's novel The Da Vinci Code), the Golden Ratio describes the relationship between two proportions.

Fibonacci numbers, like many elements found in nature, follow a 1:1.61 ratio - this is what we refer to as the Golden Ratio, and as it forms such a common sight in nature, it feels pleasing to the eye when we use this same ratio in our design work.

The Golden Ratio is the relationship between two numbers on the Fibonacci Sequence...
Golden Ratio
...and plotting the relationships in scale provides us with a spiral that can be seen in nature all around us

It's believed that the Golden Ratio has been in use for at least 4,000 years in human art and design, but it may be even longer than that - some people argue that the Ancient Egyptians used the principle to build the pyramids. In more contemporary times, the Golden Ratio can be observed in music, art, and design all around you.


Use of the Golden Ratio is well documented in art and design throughout history, and can be seen in everything from architecture to the grand masters. By applying a similar working methodology you can bring the same design sensibilities to your own work. Here are just a couple of examples to inspire you:

The Parthenon

Golden Ratio

Ancient Greek architecture used the Golden Ratio to determine pleasing dimensional relationships between the width of a building and its height, the size of the portico and even the position of the columns supporting the structure. The final result is a building that feels entirely in proportion. The neo-classical architecure movement reused these principles too.

The Last Supper

Golden Ratio

Leonardo da Vinci, like many other artists throughout the ages, made extensive use of the Golden Ratio to create pleasing compositions. In the last supper, the figures are arranged in the lower two thirds (the larger of the two parts of the Golden Ratio), and the position of Jesus is perfectly plotted by arranging golden rectangles across the canvas.


There are also numerous examples of the Golden Ratio in nature - you can observe the ratio all around you. Flowers, sea-shells, pineapples, and even honeycombs all exhibit the same principle ratio in their make-up. So using the Golden Ratio in your design work is both appropriate and foreshadowed in our everyday environment.

Next page: how to construct a Golden Ratio rectangle

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