A designer's guide to the Golden Ratio

An image of a shell representing the golden ratio
(Image credit: Tetra Images via Getty Images)

What is the Golden Ratio? We'll this guide aims to explain just that, as well as provide ideas for how you can use it as an artist or designer. It's a useful concept for graphic designers, illustrators and digital artists because it can be used to create organic-looking, visually-pleasing compositions in art and design.

In a nutshell, the golden ratio, also known as the Golden Mean, Golden Section or the Greek letter phi, is a mathematical ratio that can be expressed algebraically. But it's also commonly found in nature when the ratio of two quantities is the same as the ratio of their sum to the larger of the two quantities.

Lost? Don' worry. We'll elaborate. Below, we'll dive into what the Golden Ratio is and how you can use it. You'll also learn some great resources for further inspiration and study. While you're brushing up on your skills, you'll also want to check out our guides to other vital art techniques, including grid theory and colour theory

What is the Golden Ratio?

Closely related to the Fibonacci Sequence (which you may remember from either your school maths lessons or from Dan Brown's The Da Vinci Code), the Golden Ratio describes the perfectly symmetrical relationship between two proportions.

Approximately equal to a 1:1.61 ratio, the Golden Ratio can be illustrated using a Golden Rectangle. This is a rectangle where, if you cut off a square (side length equal to the shortest side of the rectangle), the rectangle that's left will have the same proportions as the original rectangle.

Golden Ratio: Golden rectangle

A Golden rectangle

So if you remove the left-hand square from the rectangle above, you'll be left with another, smaller Golden Rectangle. This could continue infinitely. Similarly, adding a square equal to the length of the longest side of the rectangle gets you increasingly closer to a Golden Rectangle and the Golden Ratio.

A Golden Rectangle relates to the Fibonacci Sequence

This relates to the Fibonacci Sequence (0, 1, 1, 2, 3, 5, 8, 13, ...) , in which each term is the sum of the previous two. 

A Golden Spiral

Plotting the relationships in scale provides us with what's know as a Golden Spiral. This occurs organically in the natural world.

If you're still a little confused, the video below gives a good overview of the Golden Ratio in use. There's a introduction, after which the teacher shows you how to construct a Golden Ratio in Illustrator. This is used to create a Golden Spiral, followed by Golden Circles. 

The Golden Ratio in use

It's believed that the Golden Ratio has been in use for at least 4,000 years in human art and design. However, it may be even longer than that – some people argue that the Ancient Egyptians used the principle to build the pyramids.

In more contemporary times, the Golden Ratio can be observed in music, art, and design all around you. By applying a similar working methodology, you can bring the same design sensibilities to your own work. Let's take a look at a couple of examples to inspire you.

Ancient Greek architecture uses the Golden Ratio to determine pleasing dimensions

Ancient Greek architecture used the Golden Ratio to determine pleasing dimensional relationships between the width of a building and its height, the size of the portico and even the position of the columns supporting the structure.

The final result is a building that feels entirely in proportion. The neo-classical architecture movement reused these principles too.

Leonardo da Vinci made extensive use of the Golden Ratio

Leonardo da Vinci, like many other artists throughout the ages, made extensive use of the Golden Ratio to create pleasing compositions. In The Last Supper, the figures are arranged in the lower two thirds (the larger of the two parts of the Golden Ratio), and the position of Jesus is perfectly plotted by arranging golden rectangles across the canvas.

There are also numerous examples of the Golden Ratio in nature – you can observe it all around you. Flowers, sea shells, pineapples and even honeycombs all exhibit the same principle ratio in their makeup.

Next page: how to construct a Golden Ratio rectangle

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Rosie Hilder

Rosie Hilder is Creative Bloq's Deputy Editor. After beginning her career in journalism in Argentina – where she worked as Deputy Editor of Time Out Buenos Aires – she moved back to the UK and joined Future Plc in 2016. Since then, she's worked as Operations Editor on magazines including Computer Arts, 3D World and Paint & Draw and Mac|Life. In 2018, she joined Creative Bloq, where she now assists with the daily management of the site, including growing the site's reach, getting involved in events, such as judging the Brand Impact Awards, and helping make sure our content serves the reader as best it can.