Mindblowing particle work in action-packed 3D spot

Creating impressive 3D particle work is anything but easy. But this new spot for multinational steel manufacturing corporation Accelormittal makes it look a cinch. Working in collaboration with ad agency TBWA, VFX and postproduction company SHED created the impressive effects after being approached by the project's director Alexis Durand-Breault.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq. 

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