Awesome McLaren teaser for the new P12 supercar

By Creative Bloq Staff
published

Check out Marshmallow Laser Feast's amazing combination of 3D animation, long exposure photography, and a TV screen moving at high speed on a custom designed rig!

Formula 1 team and supercar manufacturer McLaren is the geek's fast car maker of choice - the Woking-based concern is obsessed with data rather than unquantifiables like emotion; leave that nonsense to the Italians.

Marshmallow Laser Feast (opens in new tab) plainly understand this. The teaser they created for the launch of Mclaren's new P12 supercar, in collaboration with James Medcraft (opens in new tab), is a long exposure photography light painting animation driven by real-life wind tunnel data and motion control rigs.

Light painting

The MLF team used light painting to create an image that was tangible but abstract, as befits the teaser nature of the ever-secretive world of car launches. MLF worked with Moving Picture Company (opens in new tab) to create CG animations of the most relevant air flows around the car, highlighting its aerodynamics while giving a sneak preview of its shape.

The 3D flow geometry of each single frame was chopped up into 800 slices and with 900 frames of animation they ended up with about 750,000 HD slices. They wrote an openFrameworks app to play back this data in sync with a motion control rig which moved a 60in screen backwards at a constant speed. The effect is extraordinary, we think you'll agree!

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Creative Bloq Staff

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of six full-time members of staff: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, and Staff Writer Amelia Bamsey, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq. 

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