Awesome McLaren teaser for the new P12 supercar

Formula 1 team and supercar manufacturer McLaren is the geek's fast car maker of choice - the Woking-based concern is obsessed with data rather than unquantifiables like emotion; leave that nonsense to the Italians.

Light painting

The MLF team used light painting to create an image that was tangible but abstract, as befits the teaser nature of the ever-secretive world of car launches. MLF worked with Moving Picture Company to create CG animations of the most relevant air flows around the car, highlighting its aerodynamics while giving a sneak preview of its shape.

The 3D flow geometry of each single frame was chopped up into 800 slices and with 900 frames of animation they ended up with about 750,000 HD slices. They wrote an openFrameworks app to play back this data in sync with a motion control rig which moved a 60in screen backwards at a constant speed. The effect is extraordinary, we think you'll agree!

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The Creative Bloq team is made up of a group of art and design enthusiasts, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson, Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The ImagineFX magazine team also pitch in, ensuring that content from leading digital art publication ImagineFX is represented on Creative Bloq.