Breathtaking animation highlights the plight of the honey bee

Inspiration
By published

Greenpeace's fake ad aims to help raise awareness of the growing disappearance of honey bees.

Continually exposed to various threats, including parasites and pesticides, the future of the honey bee currently looks a little grim. Aware of the impact the extinction of these little insects would have on humans and the environment, Greenpeace recently commissioned the teams at Polynoid and Woodblock to create a fake commercial, highlighting the plight of the disappearing honey bee.

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Kerrie Hughes
Kerrie Hughes
Freelance writer

Kerrie Hughes is a frequent contributor to Creative Bloq, and was once its editor. One of the original CB crew, Kerrie joined the team back in 2013 after moving from her role as staff writer on 3D World. Since then she's written regularly for other creative publications such as ImagineFX, Computer Arts and Digital Camera World. After a stint working for the police, Kerrie is back reviewing creative tech for creative professionals.