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Nike kicks off World Cup with incredible 3D tribute to top players

To coincide with FIFA World Cup 2014's kick off, Nike, Wieden and Kennedy, Passion Pictures and director Jon Saunders have created this striking animated tribute to the world's finest football players.

The five-and-a-half minute long commercial tells the story of safe football versus risky football. A somewhat creepy scientist develops a set of football clones to prove that riskless football is more effective. But Ronaldo Fenomeno and the other original players disagree, resulting in an action-filled, final deciding match.

The brilliant commercial pays tribute to the world's finest footballers

The brilliant commercial pays tribute to the world's finest footballers

This has got to be one of the best World Cup commercials we've seen to date, with the perfectly executed 3D showcasing individual players performance, appearance and personalities brilliantly. Featuring everything from Rooney's stocky figure and Ronaldo's fancy footwork to Neymar's nifty moves, quickly followed by a cheeky selfie, and David Luiz's Sideshow Bob-style hairstyle, we can only imagine how much fun this commercial was to make. Pure genius.

What's your favourite World Cup commercial? Let us know in the comments.

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Kerrie Hughes is Editor at Creative Bloq (currently on maternity leave). One of the original CB crew, Kerrie joined the team back in 2013 after moving from her role as staff writer on 3D World. Since then she's written regularly for other creative publications. Kerrie's work for Creative Bloq involves managing the team and the site's content, developing and maintaining commercial partnerships, and finding innovative ways to bring Creative Bloq's audience the content they're looking for.

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