BBC Radio 6 Music: how its latest ad campaign was made

The 40-second Where Extraordinary Music Plays ad is the work of Yves Geleyn of Blinkink / Hornet, Inc. - an animation director whose tactile worlds are created using an endless variety of animation techniques. Here, he talks to Computer Arts about the ad, his future plans and more...

Computer Arts [CA]: How did you get the gig to create the ad for the BBC? i.e. was it based on your past work? The studio's work?

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