Skip to main content

Blatant acts of 'brandalism'

Your brand is everything, right? Well, maybe not. The folks at Let's Be Brief think the whole concept of branding needs to be thought about carefully, and perhaps even taken down a peg. So they've set up a workshop called Carfumes where copywriters and designers will be able to take part in a little 'brandalism'. It takes place on 20 February from 6-9pm at Boxpark on Bethnal Green Road in London.

"We can never underestimate the power of ‘brand’. It can persuade, shape and mold, but it isn’t always to be believed," says LBB co-founder Ansel Neckles. "Turns out that unadulterated brand consumption is as good for you as a Findus lasagne."

Illustrator Sky Nash will be on hand along with other members of the LBB crew, leading the Carfumes event where popular brands, their imagery and straplines will be turned on their heads. In the process, attendees will create their own 'brandalism' zines. It's free to attend, and they're hoping visual creatives with an eye for the abstract will come along. LBB has already carried out operations on the fashion brands Mulberry, Dior and Dolce & Gabana, but at the workshop any brand will be game.

"If you can use scissors, a photocopier and have a penchant for spontaneity, then you’re all good. All participants get a copy of the zine. Just let us a take a pic of it first," says Neckles.

Let’s Be Brief was founded by creative agency twenty%extra to chop up and examine the politics of representation, the art of narrative and the power of the image. They've set up a talent network, and have run workshops for the University of the Arts London, CLR James Library in Dalston, and at the Louis Vuitton Young Art Project.

"Why do all this? Because this shit matters; critical thinking for critical times," adds Ansel Neckles.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of six full-time members of staff: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, and Staff Writer Amelia Bamsey, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.