Creating new and innovative products: 4 expert tips

In a world where the parameters of technological capabilities are constantly changing, and data and insights are continuing to shape our decision making, product developers are responding to more constraints than ever before. Businesses can manage these constraints by adopting new and fresh approaches to creating products and thinking beyond the traditional development process as we have come to know it. 

01. Use technology as a vehicle for continued exploration 

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Mark Stanley is chief technology officer at Microsoft's Lift London.