When to ignore 'mobile-first'

In 2012, I learned a dangerous rule: a mobile-first approach to UX ensures users will have a consistent experience on all devices.

After four years of chanting this mantra alongside UX designers everywhere, there was a recent Sunday afternoon when I realised it like a memory. In the dogmatic spread of responsive, adaptive, cross-browser compatibility – and the design process it requires – something has been lost.

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Tricia D'Antin is director of research and product strategy at digital agency Purple Rock Scissors.