Simon Waterfall

It’s certainly a unique working environment. You take the lift and arrive right in the middle of Poke’s office in the Biscuit Building, an old-school industrial warehouse in Shoreditch, London. Almost everything at Poke is white: the walls, the tables, the window frames, the computers (Macs, of course). A large pivoting glass panel door leads to the boardroom, which is fitted with a huge elliptical table, completely made of wood. Moving wooden shapes over it changes the colours in the 100 lightbulb-strong interactive installation, designed by Jason Bruges, that hangs above.

A long ‘project’ wall in the main creative studio is covered in printouts. This is where the small teams that work on Poke’s projects display their work and discuss it with each other. That is to say with each other and with the client, who becomes part of the team and moves in during the project.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.