"Why would Vogue allow this?”: Skechers faces AI allegations over controversial ad

Skechers ad
(Image credit: Skechers)

A Skechers ad has sparked outrage after fashion fans speculated it may be AI-generated. With all the usual suspects of lazy generative AI artwork, from frighteningly warped faces to illegible text, the ad only gets worse the more you look at it.

By now we're no strangers to AI advertising, but it remains a highly controversial topic among consumers thanks to copyright concerns and the often janky, lacklustre artwork that AI typically produces. If we can learn anything from Skechers' controversial ad, if you're going to use AI then at least try not to make it so obvious.

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Natalie Fear
Staff Writer

Natalie Fear is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. Natalie also runs Creative Bloq’s Day in the Life series, spotlighting diverse talent across the creative industries. Outside of work, she loves all things literature and music (although she’s partial to a spot of TikTok brain rot).