Commuters blast frightful AI art in Halloween transport ads

Halloween AI art used in a Transport for Ireland campaign
(Image credit: Transport for Ireland)

Transport for Ireland is the latest organisation to discover that using AI art for a brand campaign can seriously backfire. Commuters were quick to label its Halloween campaign as lazy, embarrassing and worse after it tried to engage social media users with AI images.

The transport provider made social media posts offering commuters a chance to win €50 travel credit if they guessed the identities of the characters in a series of four illustrations. But dozens of people, including some Irish artists, piled on the posts to criticise the obvious use of AI image generation.

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.

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