"Ghoulish" Toys ‘R’ Us AI ad feels like the death of creativity

Toys 'R' Us Studio Ai ad
(Image credit: Toys 'R' Us Studio)

Toys 'R' Us was once a bastion of the childhood experience for many (myself included), so when it met its untimely demise in 2017 I felt like a piece of my youth had been lost. Since 2022 the once-iconic toy retailer has been crawling back to relevancy, but I fear its latest AI ad may have undone all that hard work. 

With the rise of AI art generators, I suppose it was a matter of time before AI ads started popping up. Yet the Toys 'R' Us AI ad is not exactly the refined semi-dystopian marketing I'd anticipated – by the looks of it, we're a little far off for now. 

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Natalie Fear
Staff Writer

Natalie is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. A recent English Literature graduate, Natalie enjoys covering the lighter side of the news and brings a fresh and fun take to her articles. Outside of work (if she’s not glued to her phone), she loves all things music and enjoys singing sweet folky tunes.