Artists threaten to leave Instagram in droves over AI art training

Instagram on a mobile phone
(Image credit: Solen Feyissa via Unsplash)

AI art is mired controversy, so it should be no surprise that Meta's confirmation that it trains its AI image generator using public Instagram images has upset a lot of people. The revelation could be the straw that broke the camel's back for many users of the social media platform. 

Already frustrated by the decrease in reach that their posts receive these days on a platform increasingly saturated with paid ads (and trials of unskippable ads, many users, and particularly artists, are wondering if there's any point to Instagram anymore. And that's causing a sudden exodus to a new Instagram alternative, Cara app.

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.