Sorry Instagram, but we don't want to watch unskippable ads

Instagram ad break
(Image credit: Meta / Alexander Shatov / Future)

It's not been a great time for Instagram lately. Users are getting fed up with all the ads and the lack of reach they get on the platform, and artists have been quitting Instagram due to the use of images to train Meta's AI image generator. So what's Meta doing to try to save things? Er... it's testing unskippable ads.

Yep, just when it seemed Meta couldn't possibly make Instagram any less of a social network, it's confirmed that it's running a trial that forces users to watch ads. Yep, just like those unskippable ads on YouTube.

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.