I can see why brands are banning AI in their advertising

We've been hearing a lot about how generative AI is revolutionising creative work, while potentially putting jobs in danger, but it seems that brands themselves are growing wary. While advertising agencies are reportedly keen to embrace the technology, some of their clients are not so convinced.

The advertising industry media publication Ad Age has reported that more and more businesses are adding clauses in their contracts with ad agencies to ban creatives from using AI image generators and other generative AI tools without express approval. And I can see why.

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Joseph Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment for creatives, from monitors to accessories and office supplies. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives, where he manages a team of designers, photographers and video editors who specialise in producing visual content and collaterals for the hospitality sector. He also dances Argentine tango.