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WATCH THIS! Amazing rotating 3D city animation

Aardman are known for their innovative approach to animation, so it comes as no surprise that they were chosen to promote the historically-maligned Bullring shopping centre in Birmingham. They teamed up with design agency Isobel to create the amazing rotating 3D model shown in this TV advert:

The four-tier rotating model was crafted by Aardman director Daniel Cohen, whose aim it was to give a ‘quirky and playful interpretation of Bullring and Birmingham.’

Model behaviour

The model contains 12 different executions, to showcase various shopping experiences, seasons and events. The campaign launched this week with the tagline ‘We Are So City (opens in new tab)’ and has included TV, outdoor, press, advertorials, digital and in-store advertising.

Isobel worked closely with the augmented reality platform Aurasma (opens in new tab), to bring the outdoor creation to life. Watch this 'Making of' video to find out just how they and Aardman went about it:

What's your favourite Aardman advert? Let us know in the comments box below!

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of six full-time members of staff: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, and Staff Writer Amelia Bamsey, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.