WATCH THIS! Amazing rotating 3D city animation

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Aardman and Isobel created a four-tier revolving mechanical model to promote Birmingham's infamous Bullring shopping centre – find out how they went about it.

Aardman are known for their innovative approach to animation, so it comes as no surprise that they were chosen to promote the historically-maligned Bullring shopping centre in Birmingham. They teamed up with design agency Isobel to create the amazing rotating 3D model shown in this TV advert:

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq. 

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