WATCH THIS! Amazing rotating 3D city animation

Features
By published

Aardman and Isobel created a four-tier revolving mechanical model to promote Birmingham's infamous Bullring shopping centre – find out how they went about it.

Aardman are known for their innovative approach to animation, so it comes as no surprise that they were chosen to promote the historically-maligned Bullring shopping centre in Birmingham. They teamed up with design agency Isobel to create the amazing rotating 3D model shown in this TV advert:

Model behaviour

The model contains 12 different executions, to showcase various shopping experiences, seasons and events. The campaign launched this week with the tagline ‘We Are So City’ and has included TV, outdoor, press, advertorials, digital and in-store advertising.

Latest Videos From Creative BloqCreative Bloq

Isobel worked closely with the augmented reality platform Aurasma, to bring the outdoor creation to life. Watch this 'Making of' video to find out just how they and Aardman went about it:

What's your favourite Aardman advert? Let us know in the comments box below!

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Creative Bloq Staff
Creative Bloq Staff
All things Creative Bloq

The Creative Bloq team is made up of a group of art and design enthusiasts, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson, Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The ImagineFX magazine team also pitch in, ensuring that content from leading digital art publication ImagineFX is represented on Creative Bloq.