10 alternatives to the new Hershey logo

Hershey's new logo has proved controversial

Hershey's new logo has proved controversial

It's easy to criticise, and the design community is never backwards in coming forwards when it comes to new branding. So when Hershey's unveiled its controversial new logo (shown above) this week, it was no surprise when social media erupted with equal measures of ridicule and contempt.

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Tom May

Tom May is an award-winning journalist and editor specialising in design, photography and technology. Author of the Amazon #1 bestseller Great TED Talks: Creativity, published by Pavilion Books, Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine. Today, he is a regular contributor to Creative Bloq and its sister sites Digital Camera World, T3.com and Tech Radar. He also writes for Creative Boom and works on content marketing projects.