It's easy to criticise, and the design community is never backwards in coming forwards when it comes to new branding. So when Hershey's unveiled its controversial new logo (shown above) this week, it was no surprise when social media erupted with equal measures of ridicule and contempt.
But can others do better? Design competition site 99 Designs has been putting that to the test with its Hershey Logo Community Contest, challenging its community of over 850,000 graphic designers to create their own designs for the 120-year-old confectionary company.
They've had a ton of entries already, and this looks like being one of their most interesting design-offs since last year's Yahoo logo challenge. We've picked out just 10 of the entries below, and you can see the whole lot here.
hugets
Mohamad Hasan
AE Vaine
icep.indonesia
tituserfand7
bo_rad
nandar_ardi
djantulartwork
a.zaheer16
Qhuarez
Are any of these logos an improvement on the official design? Let us know your views in the comments below!
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Tom May is an award-winning journalist specialising in art, design, photography and technology. His latest book, The 50 Greatest Designers (Arcturus Publishing), was published this June. He's also author of Great TED Talks: Creativity (Pavilion Books). Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine.
