10 alternatives to the new Hershey logo

Hershey's new logo has proved controversial

Hershey's new logo has proved controversial

It's easy to criticise, and the design community is never backwards in coming forwards when it comes to new branding. So when Hershey's unveiled its controversial new logo (shown above) this week, it was no surprise when social media erupted with equal measures of ridicule and contempt.

hugets

hugets

Mohamad Hasan

Mohamad Hasan

AE Vaine

AE Vaine

icep.indonesia

icep.indonesia

tituserfand7

tituserfand7

bo_rad

bo_rad

nandar_ardi

nandar_ardi

djantulartwork

djantulartwork

a.zaheer16

a.zaheer16

Qhuarez

Qhuarez

Are any of these logos an improvement on the official design? Let us know your views in the comments below!

Tom May
Freelance journalist and editor

Tom May is an award-winning journalist and author specialising in design, photography and technology. His latest book, The 50th Greatest Designers, was released in June 2025. He's also author of the Amazon #1 bestseller Great TED Talks: Creativity, published by Pavilion Books, Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine.