Budget airline enters negative space with new logo

New Taiwanese airline V Air has released this new logo

New Taiwanese airline V Air has released this new logo

Earlier this year Transasia Airways announced the launch of
Taiwan's first low-cost airline, V Air, which is due to start flying across cities in North Asia in 2015. And today it's unveiled the new carrier's logo design via its Facebook page.

An animated promo for the company, set to suitably cheesy music, gives a brief glimpse into the thinking behind the logo and its constituent elements:

What do you think of V Air's logo? Let us know in the comments!

Tom May
Freelance journalist and editor

Tom May is an award-winning journalist and author specialising in design, photography and technology. His latest book, The 50th Greatest Designers, was released in June 2025. He's also author of the Amazon #1 bestseller Great TED Talks: Creativity, published by Pavilion Books, Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine.