Discover how brands can beat digital autism

Digital autism is across everything, it’s where we are right now with the experiences that everyone is trying to deliver from a digital point of view. Whether something is on a website or a mobile device, it’s hard to gain an emotional connection. Quite often other than using interaction design it’s flat content. You can’t even evoke true emotional connection through beautiful design since Flash became less popular, the interactivity isn’t there anymore. Other technologies have spanned that gap quickly, but not enough to fully connect.

A human has five senses and no brand is really appealing to all those senses. They can only really concentrate on only one, which is sight. A consumer is looking into the phone, but it’s not looking out at you, so there’s no true emotional connection between the consumer and the brand.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.