Lexmark reveals dramatic new logo

NEW LOGO: based on an camera aperture

NEW LOGO: based on an camera aperture

Lexmark, the well-known global manufacturer of laser printers, has unveiled a striking new logo and branding (above).

When compared with Lexmark's familiar red diamond motif (below), the new green shutter logo is a huge departure.

OLD LOGO: Lexmark is retiring its diamond design

OLD LOGO: Lexmark is retiring its diamond design

The new design, it says, captures the company's continuing evolution.

Danny Molhoek, managing director and country general manager UK/Ireland at Lexmark, explains that the previous diamond shaped logo was intended to evoke clarity and durability.

The green palette is fresh, vibrant and approachable

By adopting a shutter, the new design is intended to suggest opening and expanding possibilities. This symbolic expansion, Molhoek said, mirrors his company's own evolution. Lexmark itself was spun out of IBM in 1991 but today sees itself as a radically different company.

"The green palette is fresh, vibrant and approachable, evoking Lexmark’s strength, and focus on sustainability," explains Molhoek.

What do you think of the new design? Let us know your views in the comments below.

Words: Martin Cooper

Like this? Read this!

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of seven full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Abi Le Guilcher, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.