The designer's guide to Google Analytics

All too often, designers are guilty of designing beautiful websites without consistently monitoring their performance. Of course it would be easier to just design a site and let it be, but monitoring your sites and improving problem areas are key if you want to attract and maintain visitors (which is kind of the whole point of your website…right?). Analytics are vital to understanding your audience and your website's performance. And Google Analytics is a great provider, especially since it's free.

Learning to use this free tool may seem a bit overwhelming as there is so much data, but this Analytics guide is a great resource for beginners, so give that a read first if you're a total newbie. Once you're digested that - or if you're already up to speed - read on for our three quick tips for using Google Analytics to monitor the health of your designs...

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.