Jasper Goodall

CA: Let's start by talking about your recent solo exhibition, Poster Girls. This style of work is quite different to what people might expect from you - can you tell us a little about how this new approach came about?

JG: I think it started when I was doing the swimwear line. We didn't have any money and we had to shoot one of the collections. I'd got interested in photography and bought a reasonable camera, and so I thought, 'Okay, I'll have a go at shooting the line] myself,' and did. It was the first time I'd used flash photography and proper lighting and all that stuff - and it worked; it turned out really well and I just got more and more into photography. I wanted to try and sort out a way of getting it into my work.

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