Sex up a product shot

Even the most boring of product shots can be elevated with a bit of Photoshop trickery, and it's a technique that's very much in demand in the advertising sector. I've done work like this for Guinness and Sprite, for instance - and the style of this tutorial is similar to a recent piece for organic fruit drink O'ahu.

To demonstrate the biggest possible transformation, I've used a standard photo of a drinks bottle here shot on a basic compact digital camera, although client-provided imagery will (usually) be of a much higher standard in the first place.

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