The Ultimate Portfolio

Image is everything, at least in the world of advertising. Not that many designers consider themselves to be directly involved with advertising work, not even those who work chiefly for marketing executives. But advertising is fundamental to the success of any designer - nobody is going to hire someone they haven't heard of. As Jim Coudal of creative studio Coudal Partners says: "As a designer, you need to look at yourself as a product."

Advertising takes many forms. At the most subtle level it's viral, with word of mouth bringing in new work. But for lesser established freelance artists and design studios working in illustration, web design, 3D, or in fact any artistic discipline, it takes a little more to get people beating a path to their door. The key tool for active self-promotion is the internet, where a website can provide visitors with instant access to a digital portfolio.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.