New app will personalise your Adidas sneakers using Instagram

Adidas is putting its weight behind customisation

Adidas is putting its weight behind customisation

Designers are always on the lookout for the best sneaker designs. But now they may be more concerned about making their own. Because Adidas is releasing an app that lets you upload a photo and have it applied to the brand's ZX Flux sneakers.

Tom May
Freelance journalist and editor

Tom May is an award-winning journalist specialising in art, design, photography and technology. His latest book, The 50 Greatest Designers (Arcturus Publishing), was published this June. He's also author of Great TED Talks: Creativity (Pavilion Books). Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine.