New app will personalise your Adidas sneakers using Instagram

Adidas is putting its weight behind customisation

Adidas is putting its weight behind customisation

Designers are always on the lookout for the best sneaker designs. But now they may be more concerned about making their own. Because Adidas is releasing an app that lets you upload a photo and have it applied to the brand's ZX Flux sneakers.

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Tom May

Tom May is an award-winning journalist and editor specialising in design, photography and technology. Author of the Amazon #1 bestseller Great TED Talks: Creativity, published by Pavilion Books, Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine. Today, he is a regular contributor to Creative Bloq and its sister sites Digital Camera World, and Tech Radar. He also writes for Creative Boom and works on content marketing projects.