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Adidas is putting its weight behind customisation
Designers are always on the lookout for the best sneaker designs. But now they may be more concerned about making their own. Because Adidas is releasing an app that lets you upload a photo and have it applied to the brand's ZX Flux sneakers.
The miadidas app will be available on both iOS and Android from August, and will allow you supplement the design of its ZX Flux shoes with one of your Instagram pictures.
No doubt this will see a boom in LOLcat and selfie-adorned shoes featuring the famous Adidas logo, but hopefully the designer community can come up with designs that are a litte more tasteful...
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Tom May is an award-winning journalist specialising in art, design, photography and technology. His latest book, The 50 Greatest Designers (Arcturus Publishing), was published this June. He's also author of Great TED Talks: Creativity (Pavilion Books). Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine.
