Pantone sums up London Fashion week in 10 colours

Pantone London Fashion Week colours
(Image credit: Pantone)

London Fashion Week has come to a close, but don't worry if you missed the shows. Pantone has helpfully summed things up in a wonderfully descriptive forecast of the colours that will be big in spring 2024.

The colour space company makes the next season sound exciting, telling us that the season's colours will “stretch the imagination and bring expressive beauty to the everyday” due to “divergent consumer demands for colour to implicitly reflect their individuality and showcase their identity”. That might sound like an excuse to avoid making concrete predictions, but no; it's forecasting that we'll be expressing our individuality and identity in ten particular shades (see our guide to colour theory and colour in branding to learn how to use them).

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.