Adobe's hypnotic digital dress is finally runway ready

Adobe Project Primrose dress
(Image credit: Adobe/Christian Cowan)

Adobe isn't exactly known as the frontrunner of fashion, so when it unveiled its interactive digital dress last year, it was met with excitement and a mild dose of confusion. Well now Project Primrose is runway-ready, making its debut at New York Fashion Week – and it's even more stunning than I anticipated, 

Whether or not you're a fashion fan, its crossover into tech is an exciting glimpse into the future of clothing design. Last year's Adobe MAX event brought us lots of exciting advancements, but this unexpected style gem is a hypnotizing look at the potential of Adobe's innovation in the fashion sphere.

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Natalie Fear
Staff Writer

Natalie is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. A recent English Literature graduate, Natalie enjoys covering the lighter side of the news and brings a fresh and fun take to her articles. Outside of work (if she’s not glued to her phone), she loves all things music and enjoys singing sweet folky tunes.