4 fonts that dominate brand design

Four logos on a purple background
(Image credit: Harley Davidson/Adobe/Vogue/Visa)

When creating a brand identity, some would say the most important job is to make sure the design is totally unique in order to be memorable and carve out a niche. With this in mind, any associated typeface would ideally be custom – created specifically to deliver a bespoke look.

Surprisingly, many brands actually choose to use the same fonts for their wordmarks, relying on styling and context to create their own distinct aesthetic. Of course, it is unusual for competitors in the same space to adopt the same logo font (though it does happen, especially in the case of one well-known typeface – keep reading for more on that), but many brands across different industries utilise identical and even well-known fonts as part of their identities.

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Georgia is lucky enough to be Creative Bloq's Editor. She has been working for Creative Bloq since 2018, starting out as a freelancer writing about all things branding, design, art, tech and creativity – as well as sniffing out genuinely good deals on creative technology. Since becoming Editor, she has been managing the site on a day-to-day basis, helping to shape the diverse content streams CB is known for and leading the team in their own creativity.