New Zara logo has been kerned into oblivion

Major fashion chain Zara has released a new logo, and incited the wrath of designers on Twitter, thanks to some over-enthusiastic kerning. The original logo, pictured below, was an all-caps wordmark that was a little too spaced out for our liking. But it seems to have overcorrected the issue for its new look (above), in which the letterforms are so enthusiastically overlapped they are barely legible. 

Zara logo old

The old Zara logo was rather spaced out

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Ruth Hamilton

Ruth spent a couple of years as Deputy Editor of Creative Bloq, and has also either worked on or written for almost all of the site's former and current print titles, from Computer Arts to ImagineFX. She now spends her days reviewing mattresses and hiking boots as the Outdoors and Wellness editor at, but continues to write about design on a freelance basis in her spare time.