I love the ingenious design of this women’s health brand logo

WOMEN | Bayer branding by Design Bridge and Partners
(Image credit: WOMEN | Bayer/Design Bridge and Partners)

German pharmaceutical and life science company Bayer AG has launched WOMEN | Bayer – a transformative new women's health brand. Created to "dispel myths and misconceptions, simplify complexities, research in the unknown, and cast a light on the overlooked and misunderstood," WOMEN | Bayer is a brand of action with ambitions to close the gender health gap.

Looking back at the most iconic brands, a successful identity is often supported by a strong sense of purpose and individuality. Combining heritage and expertise with an innovative vision of the future, WOMEN | Bayer displays how concise design can excel an emerging brand.

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Natalie Fear
Staff Writer

Natalie Fear is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. Natalie also runs Creative Bloq’s Day in the Life series, spotlighting diverse talent across the creative industries. Outside of work, she loves all things literature and music (although she’s partial to a spot of TikTok brain rot).