Trump’s patriotic new White House logo is painfully unsubtle

The White House logo 2025
(Image credit: The White House)

To commemorate Donald Trump's return to office, the White House has released a new logo design that bucks the trend of previous administrations. A dark twist on the light and breezy appeal of Biden's White House logo, the new design is intricately detailed and unmistakably patriotic, suggestive of a new era for America.

The best logos of all time often make a statement with subtle design details, yet Trump's new White House logo leaves nothing to interpretation, flying the flag high in a statement of authority. A symbolic strengthening of the institution and its new leadership, Trump's new White House logo is a wordless reclamation of power.

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Natalie Fear
Staff Writer

Natalie Fear is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. Natalie also runs Creative Bloq’s Day in the Life series, spotlighting diverse talent across the creative industries. Outside of work, she loves all things literature and music (although she’s partial to a spot of TikTok brain rot).