D-Day links UK digital industry to schools

Today is D-Day – Digital Day – an initiative in which the British Interactive Media Association (BIMA) aims to link the UK digital industry with schools nationwide. According to the website, although the UK has a vibrant digital sector, there is now a skills shortage, and D-Day is designed to ensure young people are fully aware of the opportunities within the industry. BIMA noted that creative employment in the UK accounts for over two million jobs, and employment in the sector outpaces the rest of the economy as a whole. The organisation said it has activities across web, mobile, social and coding planned; agencies will visit schools, videos on jobs will be aired, and young people will discover what it’s like to work in the industry.

Redweb is one of 60 or so agencies involved with the scheme, and confirmed employees will “help students to tackle digital challenges, provide insight based on professional experiences, and raise the awareness of career opportunities within the industry”. In the case of Redweb specifically, the agency has been paired with two schools: Avonbourne School in Bournemouth and The Purbeck School in Wareham.

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