Apple's latest Final Cut Pro update could spell doom for competitors

Final Cut Pro 11
(Image credit: Apple)

Apple yesterday announced Final Cut Pro 11 for Mac (the 'X' branding was dropped in 2020). Headline features include AI assisted tools such as Magnetic Mask and Transcribe to Captions – and they're causing a stir amongst the creative community.

Designed to take "full advantage of Apple's M-series chips", the new Mac version of Final Cut Pro perhaps represents Apple's most confident embracing of AI yet. Both Magnetic Mask and Transcribe to Captions are billed as tools that are only made possible by Apple’s Neural Engine. Take a look at our guide to the best video editing software for more options.

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Daniel John
Design Editor

Daniel John is Design Editor at Creative Bloq. He reports on the worlds of design, branding and lifestyle tech, and has covered several industry events including Milan Design Week, OFFF Barcelona and Adobe Max in Los Angeles.

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