5 ads so entertaining the message got lost

With Sky Boxes and Freeview HD recorders now allowing viewers to fast-forward through the commercials, the need for TV ads to amuse, charm, and delight is more important than ever. 

But can an ad ever be TOO entertaining? We’d argue that solely entertaining without persuading is ultimately a futile activity. As well as engaging its audience, an ad also needs to deliver a clear and understandable message, and ideally, prompt viewers to take some kind of action. 

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Tom May

Tom May is an award-winning journalist and editor specialising in design, photography and technology. Author of the Amazon #1 bestseller Great TED Talks: Creativity, published by Pavilion Books, Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine. Today, he is a regular contributor to Creative Bloq and its sister sites Digital Camera World, T3.com and Tech Radar. He also writes for Creative Boom and works on content marketing projects.