5 steps to upselling your freelance services

When you go for a burger at McDonald’s, you’re always asked “Do you want fries with that?”. Order a coffee at Starbucks and the barista will point to a range of tempting cakes and pastries. Buy a cinema ticket and you get offered popcorn, drinks, nachos and more. But do you do the same with your freelance design clients?

Big businesses understand that attracting new customers is hard, and so the best way to boost margins is to squeeze more out of existing ones. Similarly, as a freelance designer it’s much easier to get more work from current clients than to spend time hunting for new ones.

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Tom May

Tom May is an award-winning journalist and editor specialising in design, photography and technology. Author of the Amazon #1 bestseller Great TED Talks: Creativity, published by Pavilion Books, Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine. Today, he is a regular contributor to Creative Bloq and its sister sites Digital Camera World, T3.com and Tech Radar. He also writes for Creative Boom and works on content marketing projects.