7 musicians that nailed their branding campaigns

Branding has always been an integral part of being a band or musician. Now, the industry is more crowded than ever before, with Spotify alone adding over 40,000 tracks a day. This means an eye-catching and captivating campaign extends far beyond album artwork. 

Branding campaigns for musicians need to work across video content, merchandise, social media, band logos and more. A musician's branding needs to be synonymous with the its music and members, instantly recognisable and above all, timeless. These well-known and indie acts offer a range of examples when it comes to nailing a musician's branding campaign, and they all teach us something slightly different about the art of branding.

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Sammy Maine

Sammy Maine was a founding member of the Creative Bloq team way back in the early 2010s, working as a Commissioning Editor. Her interests cover graphic design in music and film, illustration and animation. Since departing, Sammy has written for The Guardian, VICE, The Independent & Metro, and currently co-edits the quarterly music journal Gold Flake Paint.