Have designers become lazy?

Jonathan Ford, the founding creative partner and CEO of brand design agency Pearlfisher, recently claimed that “designers have become lazy” (watch the talk here). It might sound shocking, but with the huge influence of technology, social media and viral trends on designers today, does he have a point?

Earlier this year, a bar in Bridgnorth, England, caught the internet’s attention thanks to an 'efficiently designed' poster for its music nights. Looking for all the world like a text exchange between a client and a designer, it went viral as it left viewers wondering if the designer really did simply take a screenshot of his smartphone, send it to the printers and call it a day.

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.