How the Rio 2016 Olympics logo was created

There's only a few days to go until the Olympics kick off in Rio, but the team at Tatil have had the games in mind for a lot longer. They created the logo design and identity package for Rio 2016; here creative manager Daniel Souza reveals some of the secrets behind their work.

"Developing the visual identity for Rio 2016 was a unique project, and meant so much to me as a Brazilian. For our initial bid, we invested everything in a very intense journey, with only one month between briefing and delivery.

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Tom May

Tom May is an award-winning journalist and editor specialising in design, photography and technology. Author of the Amazon #1 bestseller Great TED Talks: Creativity, published by Pavilion Books, Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine. Today, he is a regular contributor to Creative Bloq and its sister sites Digital Camera World, and Tech Radar. He also writes for Creative Boom and works on content marketing projects.