How to use colour to shape UX

Use colour to shape UX
(Image credit: Future)

Design that resonates with an audience is about more than clever copy and well-crafted photography. An intuitive website (created with a top website builder) goes deeper than thoughtful information architecture guiding users toward their destination. Peeling back the layers will bring you to a core principle in design education: the decisive selection of colour.

The validity of colour psychology and colour theory as a marketing strategy is an often-debated topic because we each have different preferences. Your favourite colour may be blue. Or it may be orange. Or purple. Red? You get the point.

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Joshua has worked with agencies and Fortune 500s to refine UX strategies for nearly 20 years. He founded Candorem to lead UX execution through partnerships within established organisations.