The 10 top fictional brands from film and TV

When you need to design a brand identity, you’ll find plenty of expert advice on this site; from how to create a logo design to stunning packaging design to great examples of TV show logos. But there are also some less obvious places to get branding inspiration.

Fictional brands may be largely created for laughs, or to avoid legal entanglements. But the best of them highlight deep truths about what makes a successful brand. Indeed, some have even gone on to become real products in their own right, to varying degrees. We’ve picked our favourites to delight and inspire you...

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Tom May

Tom May is an award-winning journalist and editor specialising in design, photography and technology. Author of the Amazon #1 bestseller Great TED Talks: Creativity, published by Pavilion Books, Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine. Today, he is a regular contributor to Creative Bloq and its sister sites Digital Camera World, and Tech Radar. He also writes for Creative Boom and works on content marketing projects.