10 visual storytelling tips from top agencies

In the design industry, storytelling doesn't mean reading a book; it has a wider meaning connected with communicating the story behind a product, company or brand.

As Margaret Nolan, creative director at Denomination, puts it: “Storytelling is about capturing what is credible and interesting about your brand and communicating it to the consumer. It can be done in a variety of ways: with words, pictures, the brand name itself, or even product design.

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Tom May
Freelance journalist and editor

Tom May is an award-winning journalist and author specialising in design, photography and technology. His latest book, The 50th Greatest Designers, was released in June 2025. He's also author of the Amazon #1 bestseller Great TED Talks: Creativity, published by Pavilion Books, Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine.